← All Work
02 — Direct-to-Consumer
D2C E-commerce Growth
Paid acquisition for a direct-to-consumer brand, rebuilt around measurement.
01Project Overview
- Type
- Campaign Results
- Industry
- Direct-to-Consumer (D2C)
- Channels
- Meta Ads, Google Ads, Analytics, Conversion Tracking
02Challenge
Improve online customer acquisition while making paid advertising performance easier to measure and optimize.
03Strategy & Execution
Campaign structures were refined around audience segmentation, creative testing, retargeting, and conversion tracking. Performance insights were used to identify campaign elements with stronger purchase potential.
04Outcome
The campaign approach supported more informed optimization and scalable customer acquisition opportunities.
05Results
4×ROAS
Reported 4× return on advertising spend (ROAS) on D2C campaigns.
06Technology
- Meta Ads
- Google Ads
- GA4
- Meta Pixel
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