← All Work
03 — FMCG / Consumer Goods
FMCG Product Discovery & Sales
Catalogue-led advertising that tied product visibility to purchases.
01Project Overview
- Type
- Campaign Results
- Industry
- FMCG / Consumer Goods
- Channels
- Meta Ads, Product Catalogues, CPAS
02Challenge
Improve product visibility and connect digital advertising activity to measurable purchase outcomes.
03Strategy & Execution
Product-led creative, catalogue-based advertising, audience refinement, and ongoing campaign analysis were used to improve the relevance of ads and identify optimization opportunities.
04Outcome
A performance-oriented campaign structure helped focus spend and creative decisions on measurable outcomes.
05Results
10×ROAS
Reported 10× ROAS on selected FMCG campaigns.
06Technology
- Meta Ads
- Meta Catalogue
- CPAS
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