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05 — Real Estate

Real Estate Lead Generation

A structured lead-generation framework for property sales teams.

01Project Overview
Type
Campaign Results
Industry
Real Estate
Channels
Google Search, Meta Lead Ads, Landing Pages, Analytics
02Challenge

Help property businesses attract relevant prospective buyers and generate enquiries that can be followed up by sales teams.

03Strategy & Execution

The campaign framework included location-oriented audience planning, property-specific messaging, lead capture, conversion measurement, and ongoing evaluation of enquiry quality.

04Outcome

A structured lead-generation process can improve visibility into enquiry sources and provide a basis for optimizing cost and lead quality.

05Technology
  • Google Ads
  • Meta Lead Ads
  • GA4
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