← All Work
05 — Real Estate
Real Estate Lead Generation
A structured lead-generation framework for property sales teams.
01Project Overview
- Type
- Campaign Results
- Industry
- Real Estate
- Channels
- Google Search, Meta Lead Ads, Landing Pages, Analytics
02Challenge
Help property businesses attract relevant prospective buyers and generate enquiries that can be followed up by sales teams.
03Strategy & Execution
The campaign framework included location-oriented audience planning, property-specific messaging, lead capture, conversion measurement, and ongoing evaluation of enquiry quality.
04Outcome
A structured lead-generation process can improve visibility into enquiry sources and provide a basis for optimizing cost and lead quality.
05Technology
- Google Ads
- Meta Lead Ads
- GA4
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